Farfetch Affiliate Program: A Simple Review, Benefits, and Drawbacks

The Farfetch Affiliate Program offers an excellent opportunity for content creators to monetize their platforms by promoting luxury fashion brands. Through this program, creators can sell high fashion items by sharing their favorite brands. The Farfetch derives revenue worth $2.3 billion in 2022 and above 3.7 million active customers from almost every country in the world. In the Farfetch Affiliate Program, there is a cookie window that lasts 30 days with as much as 7% commission on sales. This boasts a count of over 1,300 high-end brands, and the network makes for an appropriate platform to connect with fashionable audiences.

Any affiliate marketer who wants to increase income through his/her fashion blog and social media can consider the Farfetch Affiliate Program as a good opportunity for them. It invites potential affiliates to try and see if this program suits their marketing goals, as joining this program may open new opportunities in affiliate marketing. 

What is the Farfetch Affiliate Program?

Farfetch is the world’s luxury marketplace. This has boutique and top-brand exclusives all around the globe. It operates in top metropolitans of the world like Tokyo, Toronto, Milan, Miami, and so on in many other places worldwide. On the other hand, apart from this, Farfetch has created a global affiliate program for innovative websites and blogs around the globe.

The program is available to all fashion, lifestyle, beauty, and design content creators. It has its daily product update in many currencies, competing, giving away, or through newsletters that offer new products and deals to customers. The service ensures express shipping to more than 190 countries which ensures the swift delivery of your product to your audience.

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How the Farfetch Affiliate Program Work?

The Farfetch affiliate program is a simple activity where a participant promotes a product on blogs, sites, or social media platforms and earns commissions for all sales that come from advertisements. However, before one can start showing any links, he needs to apply for participation in the program which costs absolutely nothing.

Here is how a person can apply for the Farfetch affiliate program:

• Send an e-mail to Farfetch at affiliates@farfetch.com to add your blog or website’s URL.

• They come to your blog or website to decide whether they want to work with you.

• Farfetch typically responds within seven days with program instructions, although sometimes they just don’t respond. You can find out more about Bloomingdale’s affiliate program or LTK to promote luxury brands like Gucci.

From the time you log in to the application and click on getting referrals by publishing, you have the possibility of earning from them. They give every individual user a commission based on any percentage of the sold item by sending customers to Farfetch while doing it.

Benefits as a Farfetch Affiliate Partner

1) Commission Rate

Farfetch has an attractive commission structure. They pay 7% -13% of the amount referred to be sold for every sale. That is rather quite competitive in the luxury marketplace where most of the affiliate programs offer a commission rate of 4% to 9% of the sales. Commissions are paid for approved global sales but are not for returns or cancellations.

2) Cookie Duration

This affiliate program gives a cookie duration of 30 days, which is in a balanced range as per the other programs within its market segment. It feels neither too long nor too short, so it will be fair for the affiliates.

3) Farfetch Support Center

Farfetch offers affiliates exciting promotions and creative banners coming from the creative minds of experts. Such attractive offers enable the affiliates to create attention-grabbing content.

How to promote the Farfetch Affiliate Program?

With over 3,000 brands featuring luxury clothing, footwear, and accessories, the FARFETCH Affiliate Program includes not only brand-new pieces from big names like Dolce & Gabbana and Balenciaga but also rare, one-of-a-kind pieces as well as pre-owned items, acting also as a second choice for many of the more famous brands without affiliate programs like Louis Vuitton.

Farfetch provides a diversified assortment of products from global designers and boutiques for both males and females. In this respect, it diversifies the scope of content of its affiliates, making it one of the most impressive affiliate marketing platforms.

The Farfetch Affiliate Program offers at least 10,000 social media followers and high-quality content mainly centered on fashion. While that may be the case in terms of thresholds for newer entrants, the effort in qualifying is worth it given the tremendous potential for this kind of success.

Tips for Farfetch Affiliate Program

• When you’ve already embedded affiliate links onto the content and earned commissions through their sales, you should search for ways to raise the earning scale of your affiliate incomes.
• You can make your blog posts look appealing by adding product displays, comparison tables, and call-to-action (CTA) buttons.
• The easiest way to increase your affiliate earnings and monetize your site with Farfetch is through Lasso.

Pros and Cons of the Farfetch Affiliate Program 

Pros

• The commission rate is very generous. For example, if someone buys a $2,000 handbag, you’ll earn $140 with a 7% commission rate.

• There is a 30-day cookie window. This means that customers can browse around and make a big decision at their own pace. They will buy within 30 days, and you still get your commission.

• Farfetch offers recognizable brands; that one cannot help but recognize and sell easily: Gucci, Versace, Fendi, Prada, and Louis Vuitton.

Cons

• Farfetch also targets some particular individuals. An average customer would not spend a couple of thousands on a handbag. So, this affiliate program is only viable when your audience wants to buy something luxurious.

• Membership in the company is strictly controlled. If Farfetch believes that your site or blog is not stylish enough, it will reject your application.

Terms and Conditions

All affiliation comes with terms and conditions and Farfetch is no exception to it. The Farfetch affiliate network involves strict guidance concerning conducting promotions, content use, and disclosures.

Farfetch has restrictions placed on its promotion practice, especially through the limitation of bidding for brand keywords through paid search marketing. Such restrictions create a level playing field for all of its affiliates. As such, the knowledge of the terms and conditions can be helpful to keep one in good standing by avoiding potential violations.

Similar Farfetch Affiliate program

1) ASOS

ASOS is a British fashion retailer that sells fashionable clothing and accessories from over 850 brands, including Topshop, & Other Stories, and the company’s in-house brand, ASOS Design. The platform targets young adults who love fashionable items at affordable prices with constant discounts. In 2017, it started the Face + Body section offering makeup and skincare brands, such as Estée Lauder and The Ordinary. There are over 900 independent brands and vintage boutiques with the latest in fashion finds.

2) Cotton On

Cotton On is an Australian retailer, majorly known in the US, UK, and 16 more first-world countries markets. The outlet offers world-famous cotton strappy dresses and dad shirts in vivid pastel colors, together with seven other brands that include the popular Body. It was launched in May 2021 in the UK. It offers high-quality activewear and loungewear to women at affordable prices with fast customer loyalty.

3) PrettyLittleThing

PrettyLittleThing is a UK-based fashion e-retailer with a global affiliate program and very cheap clothing for the 16-35 age demographic. Lockdown Lifted Collection, trendy party, and festival clothing are part of the collections that PLT has in store. PLT also partners with celebrities such as Sofia Ritchie and Maya Jama, leading to exclusive collections that sell out fast.

Final Words

The Farfetch Affiliate Program offers a good opportunity for affiliates to earn money by promoting luxury fashion items. Affiliates will earn a 7% commission on sales, and the cookie duration is up to 30 days, which is more than enough to make sales and bring revenue. The program also features more promotional tools, regular newsletters, and personal support for its affiliates. Anyone interested in fashion can use Farfetch as a competitive and recognized place to make money from their content.

FAQ’s for Farfetch Affiliate Program

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